James McCrimmon’s idea for the Draft Saver was something totally new—a fully- adjustable drink sleeve that could securely hold any size bottle or cup with a hook and loop, keep liquid/food hot or cold for an hour or more, and be fully imprinted with any company’s logo. He also wanted it made in North America.
We heard from James on September 28 and within three weeks had created and shipped a 10-yard sample fabric for Draft Saver–“the universal drink insulator.” AKAS recommended the following properties for the fabric:
- High coefficient of friction to hold a slippery surface like a beer bottle or plastic cup.
- A thin laminate to prevent bulk but with a very high level of insulation.
- Cost effectiveness for universal appeal.